For businesses
A booth with a magician in it has a crowd in front of it. That's the whole idea.
Your business doesn't have an awareness problem. It has a reason-to-look problem. That's the part I fix.
With Marianne at EXHIBITOR 2006, drawing a crowd for S&S Displays.
Built around your reason for being there
In May 1977 I walked into Bolan Motors in Dover, Delaware, with a newspaper ad I had written myself. The dealer printed it as written:
“Some car dealers are pretty tricky too! We guarantee the only tricks you'll see in our showroom will be performed by ‘Milligan the Magician.’”
The dealer wasn't buying a straitjacket escape. He was buying a position: the one showroom in town that would say its industry's reputation out loud, with a magician on the lot to prove it was the exception. Students from three schools came to buckle me into the jacket, and their families came with them.
Years later, when the Sacramento DMV installed a new manager at one of its offices, I built the act around that. A guillotine, a head off, and an announcement that the DMV had a new corporate head. An installation ceremony isn't news. That was.
How it starts
I don't quote a price over the phone. I ask for a few minutes of your time, in person. If I haven't impressed you by then, I leave, and we're still friends.
I offer that every time, so nobody feels their time was wasted on me.
Tell me about it
Trade show, store opening, dealership, corporate event, something nobody has tried before. Tell me what it is and when. I'll answer myself. If you'd rather talk, call 302-306-5885.